A history of research
An ingredient manufacturer with a scientific heritage spanning more than two centuries.
About BitterCare
BitterCare
BitterCare
Explore
Add a little care where they keep chewing. Discover how BitterCare works and how to use it in your home.
Product concept
At the spot they chew,
At the spot they chew,
apply with precision.
BitterCare is a supporting behavior-care sticker that adds bitter taste to frequently mouthed household surfaces. Apply it directly to the problem area instead of spraying widely. Made with a premium UK-sourced bitter ingredient.
Macfarlan Smith · Veranova UK
Premium ingredients.
A source you can trust.
We use a premium bitter ingredient from Veranova in the UK, carrying forward the scientific heritage of Macfarlan Smith.
UKPREMIUM
BITTER INGREDIENTDENATONIUM BENZOATE
BITTER INGREDIENTDENATONIUM BENZOATE
UK-sourced ingredient
Care begins with the source of our bitter ingredient, denatonium benzoate.
Attention to ingredients
We consider the properties of the bitter ingredient alongside how the product is used.
Designed to support behavior care
Adds a bitter-taste response to frequently chewed surfaces, alongside suitable chew alternatives and observation.
The BitterINK philosophy
Our experience combining premium bitter ingredients with soy-oil-based ink informs development across different printing and coating methods.
UK-sourced refers to the bitter ingredient. Soy-oil-based ink describes the development background of BitterINK, not every coating in this sticker. Responses vary by dog.
Find just what you need.
First use or questions about the response? Find your answer here.
How to use
How to use
See the basics of cutting, applying and observing, plus practical tips.
Open the guide →
Safety
Safety information
Where to use it, where not to, and what to check first.
Safety guidance →
FAQ
FAQ
Real questions about different responses, replacement, cords and removal.
View FAQ →
Behavior
Why do dogs chew?
Understand the reasons: exploration, habits, energy, stress and more.
Learn about behavior →
The routine is simple.
A supporting tool for finding the right spot and observing, rather than a complicated training device.
1
Find the spot
Identify the furniture, door frame or cord area your dog's mouth actually touches.
2
Cut what you need
Cut slightly larger than the problem area.
3
Press every edge down
Clean and fully dry the surface, then apply firmly at the contact point.
4
Watch the response
Observe for the first few days, adjust placement or replace if needed.
Shall we get to know
your dog first?
Start the personality analysis for free. Products are sold separately; results offer reference information for understanding behavior.
HERE FOR YOU
Send an inquiry ↗A little help, whenever you need it.
Questions about placement or the product? Tell us what is happening and we will reply by email after reviewing your message.